Spotify Business
Curation by humans○
Ad-free · brand-safe◐
Always-on, 24 / 7●
Dayparted programming○
Multi-zone capable○
Staff-proof automation○
Monthly cost$35 / mo
Setup time10 min
Music programming for premium hospitality · Dubai & the GulfYou designed every inch of the room.
You designed every inch of the room.
Most venues still run it on a playlist.
Soniqo programs the complete sound for premium restaurants, hotels, beach clubs, lounges and spas across the Gulf — DJ-curated, every daypart designed, locked so no one can touch it, licensing handled end-to-end, and prayer-time to the minute. Live the moment you open, refined every month, on the speakers you already have.
Book a 10-min callFree sample first · 48-hour deploy · works on your system
The one thing that gives a room away
A million-dirham room, running on a free playlist.
Guests can't always name it, but they feel it. The lighting is right, the plating is right, the service is right — and the music is whatever someone left playing. It is the cheapest-feeling thing in an expensive room, and it is the easiest to fix.
You designed every detail of the room. The sound should feel just as intentional.
The designed room
What we actually fix
Every reason the music quietly costs you guests.
Staff keep changing it
every shift, a different vibe
Waiters and bartenders plug in their phones and the room loses its identity by 9pm. With Soniqo the source is locked — on site, the only control is volume. The programme you signed off is the programme that plays.
Spotify ads — and the fine
consumer accounts are a licensing breach
A manager's personal Spotify in a paying venue is illegal, and the ad break lands mid-dinner. We run PRO/PPL public-performance licensing end-to-end, one invoice, zero ads, zero exposure.
Same playlist all day
brunch sounds like dinner
One playlist on loop flattens the room. We design every daypart — morning, lunch, the sunset window, dinner peak, late — so the energy curve matches what the room is actually doing, hour by hour.
Nobody owns the music
the GM has a hundred other things
You don't have a music director on payroll and you shouldn't need one. We are it — done-for-you programming, refreshed every month against how the room behaves. You never touch it again.
A premium room, a free-playlist sound
the one thing that gives it away
You spent a fortune on the fit-out, the lighting, the plates. Then it sounds like a default playlist. We build a bespoke programme from the ground up — designed, not licensed off a shelf — so the music reads as considered as everything else.
Several venues, no consistency
lobby, pool and restaurant all clash
Each zone gets its own designed programme under one brand identity, and a group of venues runs from one dashboard. You see what's playing everywhere without micromanaging any of it.
One venue, one day
The room is not the same at noon and at midnight.
We program the whole trading day as one designed arc — so the energy lifts and settles exactly when the room needs it to.
07:00 — 11:00
Morning
Bright, neutral, unhurried. The room waking up.
11:00 — 16:00
Brunch
Lifted. Soulful house and disco edits — energy without noise.
12:00 — 17:00
Afternoon
Conversational. Holding the room between services.
17:00 — 19:30
Sunset
The defining hour. Melodic, golden-hour-tuned — the reason guests stay for dinner.
19:30 — 22:30
Dinner peak
Sophisticated, lyric-light. The hardest window to program right.
22:30 — close
Late
DJ-mixed, seamless. Energy climbing in a controlled curve.
Built for your format
Each format has its own rules of sound.
Designed, not licensed off a shelf
Music directors build your sound from the ground up.
Not an algorithm, not a stock library shared with a hundred other venues. People who do this for a living build the tempo your room wants, the lift your sunset needs, the calm your spa demands and the cultural fit your market expects — then refine it every month against how the room actually behaves.
For the Gulf, properly
Prayer-time, handled to the minute.
Music pauses or lowers automatically for each of the five daily prayers — calculated for your exact city, with the adhan if you want it. A dedicated Ramadan programme runs the full season with cultural sensitivity built in. No staff member has to remember, and nothing plays that shouldn't.
To the minute
Exact per-city prayer calculations, automatic pause or lower.
Adhan optional
Play the call to prayer, or simply hold silence — your choice.
Ramadan mode
A dedicated seasonal programme across the whole month.
Zero staff effort
It runs underneath everything else, untouched.
No. 06— What it replaces8 dimensions · side by side
The four ways venues do music.
One of them is Soniqo.
Honest comparison across the four most common approaches. We do not win on cost alone, but we win on every other dimension that matters to a premium room.
Dimension
Spotify Business
Hire a DJ
Staff playlist
Soniqo
Curation by humans
○
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◐
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Ad-free · brand-safe
◐
●
○
●
Always-on, 24 / 7
●
○
●
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Dayparted programming
○
◐
○
●
Multi-zone capable
○
○
○
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Staff-proof automation
○
●
○
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Monthly cost
$35 / mo
$300+ / night
$0 / unpaid
$300 — 1,200 / mo
Setup time
10 min
weeks of booking
—
48 hours
Hire a DJ
Curation by humans●
Ad-free · brand-safe●
Always-on, 24 / 7○
Dayparted programming◐
Multi-zone capable○
Staff-proof automation●
Monthly cost$300+ / night
Setup timeweeks of booking
Staff playlist
Curation by humans◐
Ad-free · brand-safe○
Always-on, 24 / 7●
Dayparted programming○
Multi-zone capable○
Staff-proof automation○
Monthly cost$0 / unpaid
Setup time—
Soniqo
Curation by humans●
Ad-free · brand-safe●
Always-on, 24 / 7●
Dayparted programming●
Multi-zone capable●
Staff-proof automation●
Monthly cost$300 — 1,200 / mo
Setup time48 hours
●Yes
◐Partial
○No
How we workFrom call to live · 48 hours
01
A ten-minute call
We learn the room — your brand, your clientele, the dayparts, the zones and how each is used through the day. No deck, no pressure.
02
Your bespoke programme
Music directors design a sound from the ground up, daypart by daypart, zone by zone. We send a free sample tuned to your venue before you commit to anything.
03
Live in 48 hours
We stream into the system you already have — Sonos, Q-SYS, Symetrix, BSS, ceiling zones — no hardware, no install. Licensing handled, source locked, no dead air.
04
Refined every month
Ongoing refinement against how the room actually behaves, seasonal and event modes — Ramadan, NYE, private nights — and prayer-time automation running quietly underneath.
Where we work
Across the Gulf and the wider region.
Licensing covered across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Egypt and the Maldives — one programme, one invoice, wherever your venues are.
Dubai
UAE
Abu Dhabi
UAE
Riyadh
Saudi Arabia
Doha
Qatar
Manama
Bahrain
Muscat
Oman
Cairo
Egypt
Malé
Maldives
For owners & GMsCommon questions
We already have an audio system — do we need new hardware?
No. We stream into whatever you run — Sonos, AirPlay, a PA with a mixer, or zoned ceiling speakers on Q-SYS, Symetrix, BSS, Biamp. Nothing to rip out, nothing to install. If you are building or refurbishing, our team can design the system too, but that is optional.
What stops staff from changing the music?
The source is locked. On site, the only thing a staff member can do is adjust volume — they cannot change the playlist, plug in a phone, or drift the room off-brand. The programme you approved is the programme that plays, every shift.
Is playing Spotify or YouTube in our venue actually a problem?
Yes — a consumer Spotify or YouTube account in a paying venue is a public-performance licensing breach, and the ad breaks undercut the experience you charge for. Soniqo handles PRO/PPL licensing end-to-end on one invoice. You stay legally clear with no separate accounts to manage.
How fast can we go live?
A ten-minute call, a free sample tuned to your room, and music live within 48 hours. No installation window, no downtime in service.
What if we don't like it?
You hear a free sample built for your venue before committing, and once you're live the programme is refined every month against how your room behaves. You are never locked into a sound that isn't working.
Do you handle prayer times and Ramadan?
Yes — to the minute. Music pauses or lowers automatically for each of the five daily prayers, calculated for your exact city, with the adhan if you want it, and we run a dedicated Ramadan programme. It is built in, not bolted on.
We run several venues — can we keep them consistent?
That is exactly what the group dashboard is for. Each venue and each zone gets its own designed programme under one brand identity, and you oversee all of them from a single control surface — without managing the music day to day.
From the first pour to the last guest — one room, one sound, every night.
Held, after dark
Hear it on your room
Get a free sample for your venue.
Tell us about the room — format, zones, brand, the hours that matter. We'll build a short sample tuned to your venue and set up a ten-minute call. No pressure, no install, no commitment.
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