How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

Beirut · Expanding

Beirut wrote
the regional nightlife playbook.

Beirut is the city the rest of the region learned hospitality from — a place where music and nightlife are not an add-on to dining but the centre of it. Mar Mikhael, Gemmayzeh, the Saifi galleries, the Zaitunay Bay rooftops and the summer beach-club coast all have an instinct for sound that few markets share. Programming here is less about teaching the value of music and more about delivering it at the standard Beirut already expects.

ServingDistricts in Beirut

Mar Mikhael·Gemmayzeh·Saifi Village·Zaitunay Bay & Downtown·Badaro·Hamra·Summer coast (Batroun, Jbeil)

The Beirut dayProgramming context

Beirut's dining and nightlife blur into one long, music-led evening, and the summer coast adds a beach-club layer where the daypart runs from afternoon swim to late dance. The room expects a designed, DJ-literate soundtrack — this is a city that notices, and rewards, the difference.

Signature daypartsTuned for Beirut

Rooftop afternoon

15:00 — 18:00

Beach-club and rooftop daytime. Balearic, melodic house, downtempo. Sun-led and effortless.

Golden hour

18:00 — 20:30

Zaitunay Bay and rooftop specific. The Beirut sunset slot — melodic, building, made for the view.

Dinner into night

20:30 — 23:30

The Beirut blur. Soulful and sophisticated lifting toward danceable, brand-aligned throughout.

Late

23:30 — late

DJ-mixed, energy climbing into Beirut's famous late hours — programmed to hold the room, never generic.

Venue formatsIn Beirut

●Mar Mikhael and Gemmayzeh rooftops and lounges

●Saifi and Downtown fine dining

●Zaitunay Bay waterfront venues

●Summer beach clubs (Batroun, Jbeil)

●Music-led restaurants and bars

●Boutique hotel F&B

Why us in BeirutOur position

Beirut operators have the sharpest ear in the region — many are DJs and music people themselves. We do not arrive to explain why programmed music matters; we arrive to deliver it at the level they already hold, with the daypart structure and licensing layer they rarely have time to build in-house.

Deployment

Fully cloud-deployed from Dubai, no on-site requirement. 48-hour standard. We coordinate remotely with the venue's AV team; summer-coast beach clubs provisioned multi-zone.

Pricing

Same global tiers. Rooftop and beach-club concepts run Pro or Signature given the multi-zone, daypart-rich format.

Ready in Beirut

Tell us about your Beirut room.
We'll listen first.

A 10-minute call. We'll learn the concept, the crowd, the service hours, the brand. If Soniqo is right for the room, we'll be live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

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Other cities we programExplore more

United Arab Emirates · activeDubai — venue musicOpen →United Arab Emirates · activeAbu Dhabi — venue musicOpen →Saudi Arabia · expandingRiyadh — venue musicOpen →Venue typeRestaurants — programmingOpen →Venue typeHotels — programmingOpen →Venue typeBeach clubs — programmingOpen →

Beirut wrotethe regional nightlife playbook.