Music programming · DubaiBook a callMost of Soniqo programs music for rooms that already have a system. But if you’re opening — or refitting — our team comes on-site and designs the whole audio system from scratch: survey, acoustic design, DSP, speaker supply, installation, calibration. Then we program it forever.
Before a single speaker is hung, we map the room — zone by zone, seat by seat — so coverage is even, levels are controlled, and no table sits under a hotspot or in a dead patch.
The physical system — designed, supplied, installed and tuned for your room. A one-time project, managed to opening.
Then the ongoing layer — DJ-curated, dayparted music that runs on the system every minute the room is open.
The people who build the system are the people who program it. Nothing gets lost in the hand-off — because there isn’t one.
We come to the space and read it properly — room volume, surfaces and reflections, sightlines, the zones you'll actually run (terrace, bar, dining, lounge, private rooms). Nothing is designed off a floor plan alone.
Speaker selection and placement, zoning and signal path, amplification and DSP — specced for the room and for how the room is used through the day. Delivered as a clear plan and bill of materials for sign-off.
We source the hardware and install it — speakers, amps, cabling, zone controllers — coordinated with your fit-out contractor and timeline so it lands clean inside the build, not bolted on after.
Levels, zone balance and EQ tuned by ear and by measurement, so every seat sounds intentional — the terrace at sunset and the back of the dining room at dinner peak both sit right.
Project-managed to the date. The system is dialled in and the music is programmed — dayparts, brand profile, the lot — so sound is one thing you don't think about on opening night. From there it rolls into ongoing Soniqo programming.
We design the system on professional DSP platforms — zones, levels, scheduling and signal routing all programmed and recallable. One control surface for terrace, bar, dining, lounge and private rooms.
New openings. Refits. Multi-zone formats.
Restaurants, hotels, lounges and beach clubs where the room is a product and the sound has to be right from day one.
Design from $2,500 · turnkey from $12,000
Final quote after an on-site survey.
Based in Dubai, our team travels for projects across the Gulf and the wider region — survey, build and calibrate on-site, wherever you’re opening.
Both. We can hand you a design and bill of materials to procure yourself, or run it fully turnkey — we source the speakers and hardware, install, cable, zone and calibrate the whole system. Most venues opening on a deadline take the turnkey route.
We program on professional DSP platforms — Q-SYS, Symetrix, BSS Soundweb, Biamp — and build with loudspeaker brands like Martin Audio, RCF, d&b audiotechnik, L-Acoustics and Bose Professional. We spec to the room and the budget, not to one vendor.
Yes — that's the normal case. We coordinate the audio scope with your contractor and main fit-out timeline so cabling and speaker positions are designed in early, not retrofitted after the ceilings close.
No — the system is yours either way. But the whole point of building it is to run it well, so most clients roll straight into Soniqo programming once it's live. The install is designed to hand off into it seamlessly.
Tell us about the venue and when you’re opening. We’ll come back to set up a call or an on-site survey.