01
Brand & floor discovery
We learn the brand, the shopper, the trading day and the store formats — and, for MENA, your cities and the prayer-time calendar you operate against.
In-store music for retail & malls · Dubai · GCCThe sound of your store
The sound of your store
is doing the selling.
Soniqo runs the complete in-store sound for retail brands, chains and shopping malls across the Gulf — a bespoke, on-brand music programme across the whole trading day, marketing announcements we write, voice and produce, and music that pauses by itself for each of the five daily prayers, to the minute, with the adhan if you want it. One sound, every store, centrally controlled.
✓Free sample first✓Works on your speakers✓Prayer-time to the minute✓Licensing handled✓Multi-store, one dashboard
What we run for you
Three jobs, one system — all on your existing speakers.
Sound design
your brand, made audible
A bespoke music programme built around your brand and your shopper — paced for the trading day, consistent across every store, and unmistakably yours. Not a stock playlist on shuffle.
Announcements
promotions that get heard
We write, voice and sound-design your in-store spots — offers, loyalty, new arrivals, store messages — and schedule them between songs so they land cleanly without breaking the room.
Prayer-time
handled to the minute
Across MENA the music pauses by itself for each of the five daily prayers — calculated precisely for your city, the adhan played if you want it, then a graceful return. Fully automatic.
From the atrium to the last aisle — one sound, pausing together for prayer.
Shopping malls · GCC
For malls & multi-store brands
One brand of sound across every store and zone.
Whether it's a fifty-store chain or a whole shopping centre, the music, the announcements and the prayer-time settings are run from one place — coherent everywhere, tuned to each location, and rolled out without a project for your team.
Mall common areas
Atriums, walkways and food courts programmed as their own zones — one identity for the centre, each space at the right energy.
Per-store, on brand
Every tenant or own-brand store gets sound that fits its category and clientele, not one playlist piped everywhere.
Chain-wide in a day
A new campaign, seasonal sale or spot goes live across the whole estate from one dashboard — same day, every location.
Prayer-time, centre-wide
The whole property pauses precisely together for each prayer — common areas and stores in sync, automatically.
Central control & reporting
Marketing and operations see and steer what's playing everywhere, with the option to flag what ran where.
We handle the rollout
Survey, design, integration and calibration across the estate — programmed onto the systems you already have.
A day on the floor
The music builds with the day — and stops, exactly, for prayer.
From a soft open to the evening peak, the room's energy is programmed to match how a store actually trades — and at each of the day's five prayers it falls silent on its own, to the minute. Play the day, or tap any moment.
MusicPrayer · silent
Dhuhr — music pauses
13:10Volume
silent
SilentTo the minuteOptional adhan
At the calculated Dhuhr time for your city, music fades to silence on its own — and, if you want it, the adhan plays. It returns gracefully when prayer ends. No staff member touches a thing.
Built for MENA
Prayer times, to the minute.
In the Gulf, getting the prayer moment right isn't a nice-to-have — it's how a store shows respect. We calculate the five daily prayers precisely for each store's city and method, and the music pauses and returns on its own. Set it once; it stays correct every day of the year.
During Ramadan the whole programme shifts with the month — see Ramadan programming ↗.
Calculated per city
Exact prayer times for each store's location and the calculation method you follow — not a rough timer.
Adhan, optional
Play the call to prayer during the pause, or simply let the room fall silent. Your choice, per brand.
Graceful fade & return
Music eases out and back in — never a jarring cut, never dead air left hanging afterwards.
Zero staff action
Fully automatic across every store, every day. No one has to remember, and it can't be forgotten.
In-store announcements
We don't just play your spots — we produce them.
Scriptwriting, professional voiceover in English, Arabic and beyond, and full sound design so every message sits cleanly on the music — then scheduled between songs at the cadence you choose. You bring the promotion; we deliver a finished, on-brand spot.
Offer
Promotions & seasonal sales
“This weekend only” messages, end-of-season sales, category pushes — produced to your brand voice and refreshed as your calendar changes.
Loyalty
Membership & app sign-ups
Gentle, well-placed prompts to join the programme or download the app — the kind a shopper actually registers instead of tuning out.
Wayfinding
Store & service messages
New arrivals, click-and-collect, opening hours, in-store services — clear, calm and on-brand, never the airport-tannoy effect.
Campaign
Brand & launch moments
Full sound design for a product launch or brand campaign — a signature audio moment that runs in sync across every location.
A store is a stage — most brands leave the sound on shuffle.
Retail · in-store
How we workMulti-store · centrally run
02
Sound design & spot production
A bespoke music direction for the day, plus a starter set of in-store announcements — written, voiced and produced in your brand's voice and languages.
03
Integration & prayer automation
We deploy onto your existing system, multi-store and centrally controlled. Prayer-time pausing is configured per city and runs automatically — no staff action, no dead air.
04
Refresh & reporting
Ongoing music refresh and new spots as your calendar moves, kept consistent across the estate — with the option to schedule campaigns chain-wide from one place.
Where we work
Across the Gulf and the wider region.
Retail brands and chains across MENA — programmed remotely onto your existing system, with survey and on-site calibration where the estate calls for it.
For retail teamsCommon questions
Can you automatically pause the music for prayer times?
Yes — this is built for the MENA region. The music pauses by itself at each of the five daily prayers, calculated to the minute for your specific city and the calculation method you follow. You can have the adhan play during the pause, or simply have the room fall silent, and the music returns gracefully when prayer ends. It's fully automatic across every store, every day of the year, with no staff member touching anything — and it stays correct as prayer times shift through the year.
Do you make the in-store announcements, or just play them?
We produce them end to end — scriptwriting, professional voiceover in the languages you need (English and Arabic among them), and full sound design so each spot sits naturally on top of the music. You tell us the promotion or message; we deliver a finished, on-brand spot and schedule it between songs at the frequency you want.
Is the music designed for our brand, or a generic playlist?
Designed. Music directors build your programme around your brand identity, your shopper and the rhythm of your trading day — consistent across the estate and recognisably yours. It's refreshed regularly so it never goes stale, and it can flex by daypart, season and campaign.
Can you run it across a whole chain from one place?
Yes. The programme, the announcements and the prayer-time settings are managed centrally and deployed to every location, so a fifty-store estate sounds coherent and a campaign can go live chain-wide on the same day. Individual stores can still be tuned for their city and format.
Do we need new hardware, and is licensing handled?
Usually no new hardware — we program onto the audio system you already run, and if you're fitting out new stores our team can design and install the system too. Public-performance licensing is handled on our side for the territories you operate in, so you stay legally clear with no separate accounts to manage.
How much does in-store music for a retail store cost?
Plans start from around 1,200 AED (about USD 300) per store per month, and scale down per location across a chain or a mall. That covers the designed music programme, prayer-time pausing and ongoing refresh; in-store announcement production and audio-system installation are quoted on top. Tell us your store count and we'll send clear pricing — no lock-in surprises.
Do you cover Dubai, the wider UAE and Saudi Arabia?
Yes — the Gulf is home turf. We run retail and mall programmes across Dubai, Abu Dhabi and the wider UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, programmed remotely onto your existing system with on-site survey and calibration where the estate needs it. Prayer times are set precisely per city.
How fast can we go live?
A single store can be live within days of approving the music direction. A larger estate rolls out in waves — we start with a pilot store or mall zone, lock the sound and the prayer-time settings, then deploy chain-wide from one place. You'll hear a sample tuned to your brand before anything goes live.
Can we hear it before committing?
Yes, and we recommend it. We'll build a free sample tuned to your brand and your floor, and run a short sound audit of how your stores sound today. You play it in the room, and only then decide. No cost and no obligation.
No cost · no obligation
Hear it in your own store before you decide.
We'll build a free sample tuned to your brand and run a quick audit of how your stores sound today — including how the prayer pauses would land. Play it on the floor, see if the room feels like yours, and only then talk numbers.
- ✓A brand-tuned music sample
- ✓A short sound audit of your stores
- ✓Prayer-time pausing, demonstrated
- ✓Clear pricing for your store count
For retail brands & operators
Sound your stores, properly.
Tell us about the brand — store formats, cities, how many locations, and what you want your shoppers to hear. We'll reply with a free brand-tuned sample and clear pricing for your store count, usually within a day.
Prefer to chat? Message us on WhatsApp ↗ · book a 10-min call ↗
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