How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

Venue type · Lounges & bars

Lounges live or die
on the room's energy curve.

A premium lounge is judged on a single thing: how the room feels at 10pm. Get the energy curve right and guests stay, order, return. Get it wrong and the room dies before midnight. Spotify Business cannot manage that curve; a residency DJ five nights a week cannot afford it. We program the curve as a designed object across all seven nights.

What we replaceStock music shortcomings

Most lounges run on operator instinct — the GM picks the playlist, the staff change it when nobody is watching, the energy never quite settles. The result is uneven, brand-incoherent, and almost always under-priced by the venue itself. Music programming as a discipline is the missing layer.

Signature daypartsLounges & bars-specific

Pre-dinner

18:00 — 20:00

Warm, melodic, conversational. Tasteful instrumentals and low-tempo house.

Early evening lift

20:00 — 22:00

Soulful house, mid-tempo disco edits, deep instrumentals. Building the room without forcing it.

Peak lounge

22:00 — 00:30

The defining window. DJ-mixed seamless, brand-aligned, energy climbing in a controlled curve.

Late-late

00:30 — close

Brand-defined. Some properties want club-adjacent; others want lounge-held. We program either.

How it runsSetup & zones

Typical setup

Dedicated lounge PA with separate amplification for main floor, bar area, and private areas. Existing systems supported; no hardware required.

Typical zones

2–4 zones (main floor + bar + private + terrace).

Recommended tier

Pro

$800/month — up to 2 zones, monthly refresh.

Why programming matters herePractical impact

The lounges that retain a loyal regular base do it through programming consistency — guests know what the room feels like at 11pm, every night. That consistency comes from designed programming, not improvised playlists.

From the field

A premium lounge in DIFC moved from Spotify-curated playlists to a Soniqo Pro programme covering all seven nights. Within two months: stronger weekday regular base, better mid-week revenue, no operational time spent thinking about music.

Programming for lounges & bars

Let's design the sound
for your lounges & bar.

A 10-minute call. We learn the concept, the room, the service rhythm. If we are right for the venue, we are live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

officesoniqo.io ↗

Lounges live or dieon the room's energy curve.