How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

What if our internet is unreliable — or goes down completely?

Two answers. Our cloud player already buffers through short drops. For properties where music simply cannot stop — malls, casinos, hotels, live venues — we offer offline playback: a dedicated on-site player with the entire programme stored locally, so the audio path never touches the internet. The connection is only used to sync new tracks and schedules when you're online. Hardware can be supplied and managed by us, or we send the spec and configure yours. Quoted per property.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

Do you handle the new UAE music licence (from 1 December 2026)?

Yes. Under Ministerial Resolution No. 136 of 2026, every UAE restaurant, café, hotel, gym and mall needs an annual music licence from 1 December 2026 — fees from AED 1,500 a year for a small restaurant, fines of up to AED 500,000 without one. For our venues we determine the tariff category, prepare and file the application with the authorised organisation (EMRA or Music Nation), track the renewal, and keep the certificate and track-level documentation inspection-ready — bundled with the music itself. Full breakdown and a fee calculator: soniqo.io/uae-music-licensing/.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

The Red Sea · Expanding

The Red Sea coast
is a resort world from scratch.

The Red Sea and Amaala are Saudi Arabia's flagship coastal giga-projects — dozens of ultra-luxury island and lagoon resorts from the world's leading hotel groups, being built along a pristine coastline with their own airport. This is resort hospitality designed at the very top of the global market, from a blank canvas. Every property is a multi-zone, daypart-rich asset, and the sound is part of the design brief from day one.

ServingDistricts in The Red Sea

Shura Island·Sheybarah Island·Ummahat Islands·Amaala (Triple Bay)·Coastal lagoon resorts·Turtle Bay

The The Red Sea dayProgramming context

A Red Sea property is a 360-degree resort — overwater and beach bars, multiple fine-dining outlets, spa and wellness, arrival lounges, pool and swim-up bars — each needing its own programme, all tuned to a pristine-nature setting that rewards restraint and atmosphere. This is the most multi-zone hospitality there is, and it is being built new, all at once.

Signature daypartsTuned for The Red Sea

Lagoon morning

08:00 — 12:00

Arrival and beach. Soft instrumentals, melodic, the sound of the first hour of an island vacation.

Beach afternoon

12:00 — 16:30

Balearic, downtempo, percussive-soul. Built for sandy floors and turquoise water.

Sunset overwater

16:30 — 19:00

The single most important window in any island resort — designed per property, per outlet.

Island dinner & late

19:30 — late

Per-outlet fine dining into ambient or DJ-mixed late hours, decided resort by resort.

Venue formatsIn The Red Sea

●Overwater and island sunset bars

●Beach-side fine-dining outlets

●Signature destination restaurants

●Spa and wellness retreats

●Pool and swim-up bars

●Arrival and lobby lounges

●Amaala wellness-resort venues

Why us in The Red SeaOur position

Red Sea resorts are the most multi-zone hospitality assets in the region — frequently 8 to 15 sound zones per property — and they are being designed from scratch, which is the perfect moment to build the sound in properly rather than retrofit it. This is exactly what our Signature tier and remote-deployment model were built for.

Deployment

Fully cloud-deployed from Dubai. Full-resort multi-zone provisioning scoped over 5–10 days; we coordinate with each property's AV/IT team and design the sound into the build where projects are still pre-opening.

Pricing

Red Sea resorts run Signature ($1,200/month) at minimum given the zone count. Multi-property operators get unified group dashboards.

Music in The Red Sea venues now answers to a new law.

The Kingdom’s new Copyright Law gives SAIP inspection powers over establishments, raises fines to SAR 1,000,000 and introduces collective music licensing — the venue tariff is still being written. Live music already needs a GEA permit. We run The Red Sea venues on a licensed, documented programme now and handle the licence the day the tariff is published.

What changed & what to do now

Ready in The Red Sea

Tell us about your The Red Sea room.
We'll listen first.

A 10-minute call. We'll learn the concept, the crowd, the service hours, the brand. If Soniqo is right for the room, we'll be live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

contactsoniqo.io ↗

Other cities we programExplore more

United Arab Emirates · activeDubai — venue musicOpen →United Arab Emirates · activeAbu Dhabi — venue musicOpen →Saudi Arabia · expandingRiyadh — venue musicOpen →Venue typeRestaurants — programmingOpen →Venue typeHotels — programmingOpen →Venue typeBeach clubs — programmingOpen →

The Red Sea coastis a resort world from scratch.