How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

Hotel & resort music · multi-zone · offline-capable

A hotel is a dozen rooms.
Make it sound like one — running itself.

Lobby, all-day dining, pool, spa, bar, signature restaurant — each is a different room with a different job. Soniqo programmes every zone as its own arc across the day, under one identity, and the schedule changes itself, automatically, from an offline-capable box that keeps playing when the back-of-house Wi-Fi doesn't. This is a music operation, not a Spotify tab piped through the building.

Book a consultationLicensing handled · live in 48 hours · group-ready

Watch it run itself

One property, many rooms, all day, on its own.

Press ▷ Run the day and watch every zone re-programme itself hour by hour — the pool building to sunset, the bar peaking late, the spa holding a seamless calm, the restaurant opening only for dinner. Pick a zone to see its full arc, or scrub the dayparts by hand.

The property day06–10Morning

Pool & beach

Deep / melodic house

Morning

Midday

Afternoon

Sunset

Dinner

Late

Morning · Easy morning

energy 42

Nobody on your team sets any of this. The box advances the programme by zone and daypart on its own — every day, on schedule, even with the Wi-Fi down.

Why it's an operations problem

Hotel music fails in the same three ways — we engineer out all three.

Consistency

one property, not five apps

A guest moves from check-in to the pool to dinner to the spa. If each outlet runs its own account and taste, the property sounds like five different places. We run every zone under one identity — the brand thread never breaks.

Zero staff burden

nobody touches the music

The single biggest hotel-music failure is human: a manager swaps the lobby playlist, a new server plays their own taste, nobody turns the pool back down. Our programme advances itself. Your team only ever touches the volume.

Reliability

it plays when the Wi-Fi doesn't

Back-of-house networks fail. Ours is an offline-capable box: it keeps the whole property programmed and playing through an outage — no ads, no dead air, no silent lobby at 8pm. This is infrastructure, not a Spotify tab.

A box, not a browser tab

It arrives configured. Plug it in. Offline.

We ship a pre-configured appliance for your property. It runs the full multi-zone programme locally — so an outage, a captive portal or a dropped connection never silences a room. New music and modes are pushed centrally, but the box never needs a live connection to keep the property sounding right.

Plays offline
Local playback survives any network drop
Multi-zone from one box
Every outlet, its own feed, centrally set
No ads, ever
No consumer stream, no interruptions
Central updates
New music + seasonal modes pushed remotely
Fits your AV
Q-SYS · Symetrix · BSS · Biamp
Live in ~48h
Configured before it reaches your dock

How we workFrom survey to live · 48 hours

Property & zone discovery

We map the property — every outlet and its hours, the brand, the guest profile, the market. Lobby, all-day dining, pool, spa, bar, signature restaurant: each is a different room with a different job.

Per-zone programme design

A bespoke music direction for every zone and every daypart — energy, genre, cultural fit — sequenced by our curators, not pulled from a stock library. Each room its own arc across the day.

Deploy the box

A pre-configured, offline-capable appliance arrives ready. Plug it into your existing AV / DSP (Q-SYS, Symetrix, BSS, Biamp) — multi-zone, centrally controlled. Live across the property in about 48 hours. No new hardware required to start.

It runs itself — we refine

The schedule advances automatically, every day. We refine monthly against how the property behaves and layer in seasonal, event and Ramadan modes. You get a dashboard; your staff get their attention back.

Single property or a group

One sound in every city, managed from one place.

Cloud-deployed across the Gulf and the resort segment — no on-site visit required to go live. For groups, one identity runs every property with local tweaks where a market needs them.

The Maldives

Resort segment

Muscat

Oman

Manama

Bahrain

Jeddah & Red Sea

KSA

For hotel operatorsCommon questions

Does the music really change on its own through the day?

Yes — that is the core of it. Each zone has a programme that advances by daypart automatically: the lobby lifts through the check-in rush, the pool builds to a sunset session, the restaurant softens for dinner, the bar peaks late. No one on your team schedules or switches anything. They only ever adjust volume.

What exactly is the 'box', and does it work offline?

A small, pre-configured appliance that we ship ready for your property. It plays the full multi-zone programme locally, so a back-of-house network outage never silences the lobby or interrupts service. We push new music and seasonal modes to it centrally, but it does not depend on a live connection to keep playing.

Do you work with our existing AV and DSP?

Yes. We program onto whatever you already run — Q-SYS, Symetrix, BSS, Biamp — multi-zone and centrally controlled, no rip-and-replace. If you're building or refurbishing, we can also design and install the system itself.

We're a group. Can every property sound the same?

That's what we're built for. One sonic identity runs across every property, with local tweaks only where a specific market needs them — so the brand sounds the same in every city, managed centrally, without each property's team maintaining it.

How is licensing handled?

Public-performance licensing is handled on our side, mapped to the territory you operate in. You stay legally clear — no separate accounts, no PRO/PPL invoices to reconcile per outlet.

What about Ramadan and culturally significant periods?

Built in. The programme shifts to appropriate modes automatically for Ramadan and other significant periods, per zone, so the property stays respectful without anyone remembering to change anything.

For GMs, F&B & operations

Talk to us about your property.

Tell us the outlets, the zones, the brand and the timeline. We'll map a per-zone programme and show you what running-itself looks like — a single property or a whole group.

Keep readingExplore more

Build itAudio system design & installationOpen →GuideOne sound across many propertiesOpen →PlansMusic programming — pricingOpen →ComparisonSoniqo vs Spotify for BusinessOpen →

A hotel is a dozen rooms.Make it sound like one — running itself.