How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

What if our internet is unreliable — or goes down completely?

Two answers. Our cloud player already buffers through short drops. For properties where music simply cannot stop — malls, casinos, hotels, live venues — we offer offline playback: a dedicated on-site player with the entire programme stored locally, so the audio path never touches the internet. The connection is only used to sync new tracks and schedules when you're online. Hardware can be supplied and managed by us, or we send the spec and configure yours. Quoted per property.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

Do you handle the new UAE music licence (from 1 December 2026)?

Yes. Under Ministerial Resolution No. 136 of 2026, every UAE restaurant, café, hotel, gym and mall needs an annual music licence from 1 December 2026 — fees from AED 1,500 a year for a small restaurant, fines of up to AED 500,000 without one. For our venues we determine the tariff category, prepare and file the application with the authorised organisation (EMRA or Music Nation), track the renewal, and keep the certificate and track-level documentation inspection-ready — bundled with the music itself. Full breakdown and a fee calculator: soniqo.io/uae-music-licensing/.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

Jeddah · Expanding

Jeddah by the sea
calls for a different programme.

Jeddah is the Saudi coast — more relaxed than Riyadh, more open in feel, with a hospitality scene that has always understood leisure better than its capital cousin. The Corniche promenade, the JEC restaurant cluster, the Red Sea resort run — these venues have their own rhythm, and we program for it.

ServingDistricts in Jeddah

Corniche·Al Hamra·Ash Shati·Al Andalus·Obhur (North)·JEC restaurant district·Al Rawdah

The Jeddah dayProgramming context

Jeddah's dining culture is more outdoor, more breeze-led, more coastal. Beach-adjacent restaurants and Corniche-promenade venues need sunset-aware programming that Spotify cannot give them. The Red Sea expansion (resort coast north of the city) adds a resort layer where 360-degree daypart design becomes essential.

Signature daypartsTuned for Jeddah

Coastal afternoon

14:00 — 18:00

Open-window, breeze-aware. Balearic, downtempo, instrumental soul. Built to sit alongside conversation.

Sunset Corniche

18:00 — 20:00

Golden hour on the water. The most important 90 minutes of the Jeddah dining day.

Beachfront dinner

20:00 — 23:00

Soulful, sophisticated, holding the room through the long service window.

Late lounge slide

23:00 — 01:30

DJ-mixed, gentle energy rise. Coastal late-hours done with restraint.

Venue formatsIn Jeddah

●Corniche-promenade restaurants

●JEC restaurant district concepts

●Beach clubs (Obhur, Red Sea coast)

●Resort F&B (Red Sea, Amaala)

●Hotel rooftop lounges

●Specialty coffee and daytime venues

Why us in JeddahOur position

Coastal hospitality programs differently than capital-city hospitality. Jeddah understands this instinctively — operators here ask better music questions than operators almost anywhere else in the region. We respect that and program accordingly.

Deployment

Cloud-deployed, no on-site requirement. 48-hour standard. Resort properties on the Red Sea coast typically need Signature-tier multi-zone setup; we deliver that remotely.

Pricing

Same global tiers. Resort properties run Signature with custom multi-zone dashboards.

Music in Jeddah venues now answers to a new law.

The Kingdom’s new Copyright Law gives SAIP inspection powers over establishments, raises fines to SAR 1,000,000 and introduces collective music licensing — the venue tariff is still being written. Live music already needs a GEA permit. We run Jeddah venues on a licensed, documented programme now and handle the licence the day the tariff is published.

What changed & what to do now

Ready in Jeddah

Tell us about your Jeddah room.
We'll listen first.

A 10-minute call. We'll learn the concept, the crowd, the service hours, the brand. If Soniqo is right for the room, we'll be live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

contactsoniqo.io ↗

Other cities we programExplore more

United Arab Emirates · activeDubai — venue musicOpen →United Arab Emirates · activeAbu Dhabi — venue musicOpen →Saudi Arabia · expandingRiyadh — venue musicOpen →Venue typeRestaurants — programmingOpen →Venue typeHotels — programmingOpen →Venue typeBeach clubs — programmingOpen →

Jeddah by the seacalls for a different programme.