How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

Dubai · Home base

Dubai venues
deserve their own sound.

Dubai is the most acoustically over-served and under-programmed dining city in the world. A new opening lands every week — JBR sunset terrace, DIFC fine dining, Palm rooftop, Marina lounge — and most of them sound exactly the same: an algorithmic playlist with Spotify ads in the dinner peak, or a CD-era house playlist on a loop. We program around that.

ServingDistricts in Dubai

DIFC·Downtown·Palm Jumeirah·JBR & Bluewaters·Dubai Marina·Business Bay·Madinat Jumeirah·Al Wasl & La Mer·Dubai Hills·Jumeirah 1–3

The Dubai dayProgramming context

The Dubai dining day has rhythm: late breakfast bleeding into bottomless brunch, the calm 3pm lull, the golden-hour terrace, the dinner-service push from 8pm, and the after-dinner lounge slide that goes well past midnight. Each of those needs a different room. Stock streaming services give you one. We give you eight.

Signature daypartsTuned for Dubai

Brunch

12:00 — 16:00

Friday and Saturday. Soulful house, downtempo edits, mid-energy disco. Built to lift without shouting.

Sunset terrace

17:00 — 19:30

Golden-hour-specific. Balearic, deep house, percussive instrumentals. Tuned to the colour of the light.

Dinner peak

20:00 — 22:30

Conversational density at +6 dB above sub-bass. Soulful, sophisticated, lyric-light. Never an ad.

Late lounge

22:30 — 02:00

DJ-mixed seamless. Energy climbing without breaking room flow. Brand-aligned, never generic club.

Venue formatsIn Dubai

●Fine dining (DIFC, Downtown, Madinat)

●Brunch-driven restaurants (Marina, JBR, La Mer)

●Beach clubs (Bluewaters, Palm, Jumeirah)

●Rooftop bars (Downtown, DIFC)

●Five-star hotel F&B outlets (Palm, Downtown, Madinat)

●Luxury retail flagships (Mall of Emirates, Dubai Mall)

●Spa & wellness floors (Atlantis, Bulgari, Burj Al Arab tier)

●Private members clubs

Why us in DubaiOur position

We grew up programming Dubai venues. Brunch culture, sunset-and-shisha culture, the dinner-into-lounge transition — these are local idioms, not international ones, and the music has to know that. We work with one operator type: premium hospitality at the four-star-and-up level. We do not do retail malls, gyms or call centres.

Deployment

Most Dubai venues are running within 48 hours of the first call. Sonos, AirPlay-2 and standard PA setups are plug-and-play. Multi-zone (lobby + terrace + dining + private) is standard from Pro tier.

Pricing

USD primary · AED on request. Most Dubai single-venue operators run Pro ($800/month). Multi-zone properties and groups run Signature ($1,200/month).

Ready in Dubai

Tell us about your Dubai room.
We'll listen first.

A 10-minute call. We'll learn the concept, the crowd, the service hours, the brand. If Soniqo is right for the room, we'll be live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

officesoniqo.io ↗

Other cities we programExplore more

United Arab Emirates · activeAbu Dhabi — venue musicOpen →Saudi Arabia · expandingRiyadh — venue musicOpen →Saudi Arabia · expandingJeddah — venue musicOpen →Venue typeRestaurants — programmingOpen →Venue typeHotels — programmingOpen →Venue typeBeach clubs — programmingOpen →

Dubai venuesdeserve their own sound.