How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

What if our internet is unreliable — or goes down completely?

Two answers. Our cloud player already buffers through short drops. For properties where music simply cannot stop — malls, casinos, hotels, live venues — we offer offline playback: a dedicated on-site player with the entire programme stored locally, so the audio path never touches the internet. The connection is only used to sync new tracks and schedules when you're online. Hardware can be supplied and managed by us, or we send the spec and configure yours. Quoted per property.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

Do you handle the new UAE music licence (from 1 December 2026)?

Yes. Under Ministerial Resolution No. 136 of 2026, every UAE restaurant, café, hotel, gym and mall needs an annual music licence from 1 December 2026 — fees from AED 1,500 a year for a small restaurant, fines of up to AED 500,000 without one. For our venues we determine the tariff category, prepare and file the application with the authorised organisation (EMRA or Music Nation), track the renewal, and keep the certificate and track-level documentation inspection-ready — bundled with the music itself. Full breakdown and a fee calculator: soniqo.io/uae-music-licensing/.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

AlUla · Expanding

AlUla asks for
a sound as singular as the place.

AlUla is Saudi Arabia's flagship luxury-heritage destination — ancient Nabataean landscapes, ultra-premium desert resorts (Banyan Tree, Habitas, the Sharaan reserve), and a cultural-tourism programme drawing the world's most discerning travellers. This is some of the most design-conscious hospitality on earth, and the soundtrack has to be as considered as the architecture and the land — atmospheric, place-sensitive, never generic.

ServingDistricts in AlUla

AlUla Old Town·Ashar Valley·Sharaan Nature Reserve·Hegra (cultural sites)·Dadan & Jabal Ikmah·AlUla resort valley

The AlUla dayProgramming context

AlUla guests are paying for total sensory design in one of the most dramatic landscapes anywhere. Resort properties are multi-zone — arrival, desert dining, sunset terraces, spa, signature destinations — each needing its own atmosphere, all tuned to a place that demands restraint and wonder over energy.

Signature daypartsTuned for AlUla

Desert morning

07:00 — 11:00

Arrival and breakfast in the valley. Ambient, cinematic, spacious. The sound of first light on sandstone.

Valley afternoon

12:00 — 16:30

Downtempo, organic, world-textured. Built for desert dining and slow exploration.

Sunset & dinner

16:30 — 21:00

AlUla's signature window. Atmospheric and place-sensitive, tuned to the canyon light and the open sky.

Late desert

21:00 — late

Ambient where the property prefers stillness, DJ-mixed where it lifts — a per-resort decision.

Venue formatsIn AlUla

●Ultra-luxury desert resorts (Banyan Tree, Habitas, Sharaan)

●Heritage-site dining and events

●Signature destination restaurants

●Spa and wellness retreats

●Sunset and stargazing venues

●Cultural-programme hospitality

Why us in AlUlaOur position

AlUla resorts are the most design-led, multi-zone, atmosphere-critical properties in the Kingdom — exactly the assets our Signature tier was built for. We design the whole resort as a single, place-sensitive sonic identity with distinct rooms, delivered remotely to a remote destination.

Deployment

Fully cloud-deployed from Dubai. Multi-zone resort provisioning scoped over 5–10 days; we coordinate with the property's AV/IT team over whatever connectivity exists.

Pricing

AlUla resorts run Signature ($1,200/month) given the zone count and atmosphere demands. Single cultural venues run Pro.

Music in AlUla venues now answers to a new law.

The Kingdom’s new Copyright Law gives SAIP inspection powers over establishments, raises fines to SAR 1,000,000 and introduces collective music licensing — the venue tariff is still being written. Live music already needs a GEA permit. We run AlUla venues on a licensed, documented programme now and handle the licence the day the tariff is published.

What changed & what to do now

Ready in AlUla

Tell us about your AlUla room.
We'll listen first.

A 10-minute call. We'll learn the concept, the crowd, the service hours, the brand. If Soniqo is right for the room, we'll be live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

contactsoniqo.io ↗

Other cities we programExplore more

United Arab Emirates · activeDubai — venue musicOpen →United Arab Emirates · activeAbu Dhabi — venue musicOpen →Saudi Arabia · expandingRiyadh — venue musicOpen →Venue typeRestaurants — programmingOpen →Venue typeHotels — programmingOpen →Venue typeBeach clubs — programmingOpen →

AlUla asks fora sound as singular as the place.