How does Soniqo actually run in the venue?

We stream a curated, dayparted programme to your venue's existing audio setup — Sonos, AirPlay, PA, or any standard mixer. No hardware to install, no new accounts for your staff. Staff can adjust volume; everything else is automated and scheduled.

How fast can you go live?

Forty-eight hours from the first call. Day one we do a 30-minute onboarding call. Day one–two we build your sound profile. Day three you're live. Most multi-zone venues are running within the same window.

Standard from Pro tier onwards. Different floors, lobbies, terraces, spas, private rooms all get their own programme, each on its own schedule. All controlled from one dashboard.

What if our internet is unreliable — or goes down completely?

Two answers. Our cloud player already buffers through short drops. For properties where music simply cannot stop — malls, casinos, hotels, live venues — we offer offline playback: a dedicated on-site player with the entire programme stored locally, so the audio path never touches the internet. The connection is only used to sync new tracks and schedules when you're online. Hardware can be supplied and managed by us, or we send the spec and configure yours. Quoted per property.

Our DJ team. Not an algorithm, not a generic playlist library. Every track is handpicked, brand-aligned, and tested against your concept. No explicit tracks, no off-brand surprises.

How often does the music change?

Quarterly refresh on Core, monthly on Pro, custom on Signature. Seasonal modes, event modes, and brand-specific signature evolutions are part of the Pro and Signature tiers. Nothing ever loops the same week twice.

What about the same music across all our locations?

Yes — central group profile with optional local adjustments. The brand sounds consistent across every venue while still respecting venue-specific factors like crowd, hour, season.

Do you handle the new UAE music licence (from 1 December 2026)?

Yes. Under Ministerial Resolution No. 136 of 2026, every UAE restaurant, café, hotel, gym and mall needs an annual music licence from 1 December 2026 — fees from AED 1,500 a year for a small restaurant, fines of up to AED 500,000 without one. For our venues we determine the tariff category, prepare and file the application with the authorised organisation (EMRA or Music Nation), track the renewal, and keep the certificate and track-level documentation inspection-ready — bundled with the music itself. Full breakdown and a fee calculator: soniqo.io/uae-music-licensing/.

What about music licensing?

Handled on our side. PRO and PPL royalties are paid through our system. You stay legally clear without managing any separate accounts or licenses for the music we provide.

Thirty days written notice, any month. No exit fees. We hand back the calendar so you can continue with your previous setup if you want to. First month is treated as a trial — cancel within 30 days, no kill fee, no questions.

Why not just use Spotify Business?

Spotify Business gives you a music library; it does not give you direction. It plays algorithm-based recommendations, includes podcast and sponsor breaks, has no daypart or brand intelligence, and is not insurable as a business audio source. Soniqo is the programme around the music — designed, curated, scheduled, supported.

Sharjah · Active

Sharjah programs
with a quieter confidence.

Sharjah is the cultural capital of the Emirates, and its hospitality reads differently for it — more considered, more family-led, more rooted in the arts district than the nightlife strip. Al Majaz waterfront, the Heart of Sharjah restorations, the Aljada and Maryam Island openings — these rooms want a soundtrack that feels cultured rather than clubby. We program for exactly that register.

ServingDistricts in Sharjah

Al Majaz Waterfront·Heart of Sharjah·Aljada·Maryam Island·Al Qasba·Al Khan·University City

The Sharjah dayProgramming context

Sharjah's dining day leans daytime and family-forward, with a strong café and specialty-coffee culture and a dinner service that values calm over volume. Alcohol-free does not mean energy-free — it means the programming has to carry the room on craft alone, which is exactly what a designed soundtrack does better than a stock playlist.

Signature daypartsTuned for Sharjah

Daytime café

09:00 — 13:00

Specialty-coffee culture. Modern soul, instrumental hip-hop, acoustic edits. Warm without being background-wallpaper.

Waterfront afternoon

13:00 — 17:00

Al Majaz and Maryam Island specific. Balearic, downtempo, breeze-aware. Built for open-air, family-led dining.

Cultural dinner

19:00 — 22:30

Considered and lyric-light. Cinematic instrumentals, modern Arabic-jazz fusion, neo-soul. Confident at conversational volume.

Late calm

22:30 — 00:30

Unhurried, alcohol-free-friendly energy. Holds the room without ever tipping into nightclub.

Venue formatsIn Sharjah

●Al Majaz waterfront restaurants

●Heart of Sharjah heritage dining

●Specialty coffee and daytime concepts

●Family-forward premium restaurants

●Cultural-district and museum F&B

●Hotel dining (Aljada, Maryam Island)

Why us in SharjahOur position

Sharjah is 20 minutes from our Dubai base, and several of our Dubai brand partners run their Sharjah outlets on the same Soniqo profile with an alcohol-free, family-forward adjustment. We understand the cultural register here — and we program to it rather than transplanting a Dubai brunch sound.

Deployment

48-hour deployment. On-site support available given the proximity to Dubai. Works with existing PA, Sonos and AirPlay setups; multi-zone standard from Pro tier.

Pricing

Same tiers as Dubai. Most Sharjah single-venue operators run Core or Pro; cultural-district groups run Signature with multi-zone dashboards.

UAE music law · from 1 December 2026

Every venue in Sharjah with music on now needs an annual licence.

Ministerial Resolution No. 136 of 2026 introduces annual music licensing for restaurants, cafés, hotels, gyms and malls across the UAE — fees from AED 1,500 a year, fines of up to AED 500,000 for playing music without one. We license and program Sharjah venues as one service: the paperwork on our side, the sound in your room.

Fees, deadline & how we handle it

Ready in Sharjah

Tell us about your Sharjah room.
We'll listen first.

A 10-minute call. We'll learn the concept, the crowd, the service hours, the brand. If Soniqo is right for the room, we'll be live in 48 hours.

Schedule a call +971 58 582 0397 WhatsApp

contactsoniqo.io ↗

Other cities we programExplore more

United Arab Emirates · activeDubai — venue musicOpen →United Arab Emirates · activeAbu Dhabi — venue musicOpen →Saudi Arabia · expandingRiyadh — venue musicOpen →Venue typeRestaurants — programmingOpen →Venue typeHotels — programmingOpen →Venue typeBeach clubs — programmingOpen →

Sharjah programswith a quieter confidence.